Why did Quest Serviced Apartments (NZ) Limited choose to locate here?

Prior to committing to any new location Quest Serviced Apartments (NZ) Limited undertakes an extensive and comprehensive review, including demand and competition analysis. The locations are ONLY where Quest Serviced Apartments (NZ) Limited determines there is a viable level of unsatisfied demand within the target market.

Quest Serviced Apartments (NZ) Limited have identified Corner of London and Victoria Streets Hamilton as a location that meets all its key requirements. Key points from Quest Serviced Apartments (NZ) Limited's analysis of the site is summarised below

  • Key strategic location in the heart of Hamilton City Centre
  • New Zealand’s largest inland city, the hub of the central North Island and proximity to New Zealand’s main State Highway
  • Easy access from Auckland – approximately a 1 hour 30 minute drive
  • Research identified that a development located in central Hamilton will be likely to draw strong demand from the middle to low end of a number of different market segments
  • The market segment analysis has identified corporate visitors will initially underpin the occupancy of the business but this will develop into a strong mix of independent leisure travellers and the meeting and conference market
  • Lack of supply of good quality new accommodation for travellers at a competitive room rate
  • The need for a boutique hotel in central Hamilton that caters for the corporate market, with large corporations such as Fonterra and Telecom nearby

For more information, please contact us.