Why did Quest Serviced Apartments (NZ) Limited choose to locate here?

Prior to committing to any new location Quest Serviced Apartments (NZ) Limited undertakes an extensive and comprehensive review, including demand and competition analysis. The locations are ONLY where Quest Serviced Apartments (NZ) Limited determines there is a viable level of unsatisfied demand within the target market.

Quest Serviced Apartments (NZ) Limited have identified 12 Wadier Place Henderson as a location the meets all its key requirements. Key points from Quest Serviced Apartments (NZ) Limited's analysis of the site is summarised below

  • Key strategic location with excellent locality to Henderson Town Centre and surrounding businesses, Unitec Campus, Waitakere Trust Stadium, Waitakere Aquatic Centre, and the established movie industry based in West Auckland.
  • Proximity to north western motorway and further potential access through the proposed motorway expansion.
  • Research identified that a development located at Waitakere Central will be likely to draw strong demand from the middle to low end of a number of different market segments.
  • The market segment analysis has identified corporate visitors will initially underpin the occupancy of the business but this will develop into a strong mix of independent leisure travellers and the meeting and conference market. The rugby world cup is seen as a great boost to increase this leisure visitor and the profile of the business especially given its ease of access to Eden Park by rail and the premium prices expected to be charged in central Auckland hotels.
  • Lack of supply of good quality new accommodation for travellers at a competitive room rate.

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